Cold lead generation is another important element of marketing strategy and should be incorporated to convert your cold leads. There are different forms of cold lead generation including cold emails, cold messaging on social media, and cold calling.
With any marketing strategy, it is mission critical that you have a strategy for sending emails, following up and continuing to nurture (even cold leads). The only difference between nurturing your cold leads and your "warm" leads is the CRM you are using. NOTE, do not use your regular marketing email CRM for your cold leads. You should be sending cold emails out of a designated cold email platform such as Mailshake or Woodpecker.co.
Cold calling is another great method of cold lead generation, however you need to take time to research your cold leads prior to contacting them. It is important that you understand your cold leads and know about their business so you can answer any questions on the fly (if they should be asked). We have a cold calling script on our Inner Circle Dashboard to use. In addition, please join the Linked Academy training program on our Inner Circle dashboard to get more information about cold messaging.