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The Four Tips For Your Marketing Strategy

Part of your marketing strategy should include how your business will drive cold traffic to your website or landing page with methodology of how you will nurture your leads to the point of a sale. Your MSP marketing strategy is MISSION CRITICAL when it comes to converting your cold and warm leads. We have provided a few tips to help with your marketing strategy below.

Join us April 7th for LIVE training on how to build your marketing strategy!

Create Email Marketing System

Email marketing systems are essential to creating and building a relationship with your leads. Nurturing your leads and current clients is important in continuing to build trust with your leads. In addition, content is super critical to getting your message out to your audience.

Provide consistent educational content for your leads and build your marketing system to target your ideal audience. Create messaging and content that is helpful for your specific audience.

Cold Lead Generation

Cold lead generation is another important element of marketing strategy and should be incorporated to convert your cold leads. There are different forms of cold lead generation including cold emails, cold messaging on social media, and cold calling.

With any marketing strategy, it is mission critical that you have a strategy for sending emails, following up and continuing to nurture (even cold leads). The only difference between nurturing your cold leads and your "warm" leads is the CRM you are using. NOTE, do not use your regular marketing email CRM for your cold leads. You should be sending cold emails out of a designated cold email platform such as Mailshake or Woodpecker.co.

Cold calling is another great method of cold lead generation, however you need to take time to research your cold leads prior to contacting them. It is important that you understand your cold leads and know about their business so you can answer any questions on the fly (if they should be asked). We have a cold calling script on our Inner Circle Dashboard to use. In addition, please join the Linked Academy training program on our Inner Circle dashboard to get more information about cold messaging.

Live Videos

Within your marketing plan, it is important to incorporate live videos within your digital marketing strategy. Most of the social media platforms have algorithm's that are used to filter posts and videos from personal and business pages. Ever wonder why you are seeing more video on Facebook or LinkedIn? It is because the back-end algorithms used for these platforms shows members videos before showing regular posts.

In addition, social media platforms (such as Facebook) will alert all followers every time a member starts a live video. Meaning your followers will be notified as well.

If you are not doing live videos now, your MSP needs to start. Provide educational content through these videos - don't be too technical, just talk as you would normally to your peers. If you need examples, model other MSPs that are doing live videos right now.

Build Online Community

Building an online community is MISSION CRITICAL as it is a great way to get in front of a group of your leads at one time. An example of an online community is a Facebook group or LinkedIn group. Both are great ways to create online communities.

Once you create a social media group you can start inviting your peers from your personal page (this is another great reason to start making connections with your leads on your personal page). Grow your online community as large as you can and continue to provide useful and educational content for that group. Try to get members engaged and posting in your group as well. Join other groups to get an idea of how they are running their group, take notes and mode.